Principle of Marketing: Backpack Industry

Marketing

This assignment has been designed to assess the following intended learning outcomes: Explain the foundational principles of marketing and apply them to a broad range of contexts, industries and outcomes. Apply marketing principles to segmentation and positioning and...

Apple Challenges and Pricing Strategy

Marketing

1-What are the key challenges Apple is facing, both in terms of the macro-environment and industry competition? Key challenges based on macro-environment Apple is a prominent technology company in the United States of America. The company is operating in different...

Change Management Plan-Saudi Telecom Company

Management

Any change management plan must take into account the culture of an organization. For instance, some organizations prize the inclusion of their employees in all aspects of operations, while other organizations have a top-down approach to management. Creating a plan...