Vision and Mission of Samsung

Vision of Samsung Company

“The vision of the Samsung Company is to lead the innovations in the technology, products, and solutions that can inspire the different communities around the globe” (Vision 2020, 2017)

The vision of Samsung Company depicts the future growth of the company. The company wants to demonstrate its innovation in technology to inspire people in the different regions of the world.

Mission of Samsung Company

“The mission of Samsung Company is to develop the innovative products to enrich the lives of the customers and contribute in the sustainable future” (Vision 2020, 2017)

By reading mission statement of Samsun, I find that there is a representation of the development and the transformations of the lives of people through different technological products

However, there is a need of some improvements for both statements of the company, concerning the changing businesses environment and the trends.

Improvement in Vision statement

I find a need of enhancement in vision statement, as there should be some insights regarding the differentiation, product expansion, and product sustainability, as the focus is only on transformation and technology development. The improved vision statement is as under

“The vision of the Samsung Company is to increase the sustainability of the innovation, which enables the reliability, trust, and satisfaction”

The new aspect in the vision statement is sustainability, as innovation and technology are the constant variables in this company.

Improvement in mission statement

“The mission of Samsun is to extend the different technology segments, which can change the user experiences and let them fascinates in the new technological world”

In this new mission statement, the company may intend to develop some new segments of the products for the customers, depending on the different age groups to support the communities and lucrative in the competitive technology market.

Reference

Vision 2020. (2017, October 18). Samsung Electronics: About Us. Retrieved from http://www.samsung.com/pk/aboutsamsung/