Ford Motor Company is looking to increase its sales through the now innovation in the production of vehicles. The consideration of recycling of plastic interiors, the waste, derived from the ocean, is a good idea to produce environmentally friendly cars for the customers. Obviously, there is a need for integrated marketing communication to promote the vehicles or company brand with this particular message. The promotional strategy has been made, which can boost the attraction among the customers around the globe (Chuwiruch, Jhundra-Indra, & Boonlua, 2015).
Concerning the promotional mix, the emphasis of the company is on publicity and advertising. For Instance, to position better in the minds of the customers, the promotional strategy is to appeal locally to demonstrate the new innovative cars, developed with the plastic interiors. The local appeal is possible through creating the local events in which the company can provide the demos and communicate the possible impact on the environment due to this consideration (DelVecchio, Henard, & Freling, 2006).
On the other hand, the major focus will be on the advertisement on the different social media channels to grab the immense range of the customer. The company is looking to promote the brand for the immense range of customers through attractive celebrity endorsement, questionnaires, visualization, simulations, and pertinent content. The promotion of the brand on these social media channels is lucrative, as this is a cheaper what to market or position the eco-friendly vehicles. This is a kind of awareness through the promotions. Promotion through advertisement on social media channels seems purpose, as the management of the company can boost the attractions or knowledge through the educations about the environment-friendly vehicles and their scope. Obviously, the company will depict its leadership in the processing of plastic interiors. Another aspect of this promotional strategy aspect is to express the company to the customers regarding the corporate social responsibility (Kumar & Patra, 2017).
References
Chuwiruch, N., Jhundra-Indra, P., & Boonlua, S. (2015). Marketing Innovation Strategy and Marketing Performance: A Conceptual Framework. Allied Academies International Conference. Academy of Marketing Studies. Proceedings; Arden, 20(2), 82-93.
DelVecchio, D., Henard, D. H., & Freling, T. H. (2006). The effect of sales promotion on post-promotion brand preference: A meta-analysis. Journal of Retailing; Greenwich, 82(3), 203-213.
Kumar, S., & Patra, S. (2017). Does Promotion Mix Really Help to Enhance Brand Equity: A Literature Review. Indian Journal of Commerce and Management Studies; Nasik, 8(2), 80-86.
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