Introduction
There are some symptoms of typical cultural barriers that create obstacles to improvement. The organizational culture plays an important role in managing or adopting some improvement in the company. Interestingly, the typical cultural barriers are quite visible in the company, which ate some hurdles in the improvement process. The cultural barriers make employees come up with the prominent resistance to the change and improvement process.
Construct a clear and insightful problem statement
1- Symptoms of typical cultural barriers that create obstacles to improvement?
Masterson Ad Agency (MAA) is a prominent organization, which has created and sustained the reputation in the competitive market. However, due to lack of collaborations in the internal business process, the company is struggling to streamline and improve the quality of its outputs. The big cultural barrier is the lack of collaborations, which also enabled the miscommunication process in the company (Draheim, 2010). The miscommunication has been observed in this organization due to some issues in the work standard. Interestingly, it has been revealed that the different managers do not aware of different roles and responsibilities in the change process. It also changes barrier, as no one is taking responsibility for the change. In this ad agency, it has been observed that people are quite dependent, and it is the big cultural barrier. In an effective culture, people are usually integrated with some improvements with the passage of the time (Weske, 2012).
2-How can a process focus help to break down silos in an organization?
Interestingly, through process focus, inadequate coordination and dissatisfaction can be eliminated in the company. It seems pertinent to streamline combined efforts of all key stakeholders, including managers; workers m writers and designers. In this ad agency, the integrated system is needed to streamline. The big requirement, which is needed in the process focus, is Interfaces between departments and individuals. Thus, making an appropriate team for a particular process is the good strategies, which is to be sustained to make some outputs quite predictable. Furthermore, the discipline in the process focus is another key factor. For Instance, in the quality control process, some interventions have been observed in this firm, which impairs the focus. Thus, it depicts the impaired relationship between departments and individuals, and it must be eliminated (Weske, 2012).
3- Tools and techniques to support a process focus and improve the process of change?
There are many techniques and tools, which can be used to help support a process focus and improve the process of change. Relative to several silos, emerged in this company, the prominent technique is the development of the process map. For Instance, the management of the company can document each step along with the process flow diagram. The visual depiction of the process can help to understand the work status, roles, and responsibilities. Interestingly, it is the best step to enable the process focus. Also, another pertinent technique is to analyze the process. It is vital to derive some elements in the process, which cause the frustration among individuals. Moreover, based on possible issues, the management has to redesign the process along with some new roles and responsibilities. When acquiring some resource, the management has to restructure the process as well, which also modernizes change roles and responsibilities. Another technique is the communicating the change through advanced technology (Wilson, Hill, & Glazer, 2013).
Solutions & Evaluations
It depends on the assertiveness and aggressiveness of people, which leads towards the change. Thus, these are some areas, which are to be reshaped to depict some cultural changes. These cultural changes are good to support some improvements (Draheim, 2010).
The process focus of this organization is necessary to eliminate silos. Different managers in different departments are looking to share information and ideas, but they intend to derive power and status in groups. The process focus helps people collaborate and identify different problems to make different solutions. Managers in this firm lack courage to address these problems. However, when it comes to the team process, it enables the process focus, which gathers all managers and other stakeholders to streamline some solutions (Weske, 2012).
The concept of DMAIC (define, measure, analyze, improve, control) in Masterson Ad Agency (MAA) can also be applied. The management has to define the process along with some goals and purposes. Some key success and quality measures have to be established. The comprehensive analysis of the process is needed, which can also help to make some improvements and control. It is to mention that pressure of people is the only source for this company to demonstrate improvements and control (Wilson, Hill, & Glazer, 2013).
Recommendations
The change is highly recommended this company due to some changes in the process. For Instance, when the management makes some changes in the process, accordingly, the change in the scope of the process should also be streamlined. Communicating the change is also recommended, which can help to redesign different roles and responsibilities. The management has to think strategically to improve the process and depict an adequate control. Obviously, it is going to help the company for a long run (Wilson, Hill, & Glazer, 2013).
Conclusion
In the end, it is to conclude that the Masterson Ad Agency (MAA) struggled due to some process impairments. However, some solutions have been proposed and evaluated along with some key insights, which can help the company regain the process sustainability. In this contemporary business era, early identification of issues in the work process is imperative to process some solutions at the right time. The execution of the proposed solutions must be triggered by some improvisations as well. Through combined efforts, control and communication, the Masterson Ad Agency (MAA) company is going to make the difference in an effective and lucrative manner.
References
Draheim, D. (2010). Business Process Technology: A Unified View on Business Processes, Workflows and Enterprise Applications. Springer Science & Business Media.
Weske, M. (2012). Business Process Management: Concepts, Languages, Architectures. Springer Science & Business Media.
Wilson, R., Hill, A. V., & Glazer, H. (2013). Tools and Tactics for Operations Managers (Collection). FT Press.
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