How innovative ideas and thinking’s and their practices in designing, redesigning marketing/promotional activities, etc. can cope with VAT so well and to say, “VAT” so What? Explain.
Innovative ideas, thinking and their practices in designing, redesigning and marketing and promotional activities are some key factors, which can make the mobile automobile industry in UAE successful. From January 1, 2018, the UAE government imposed the value-added tax (VAT) due to the moderate buying behavior of customers. However, any companies, existing in the competitive automobile market in regions are looking to focus on innovative and high-quality cars to position better in them ends of customers. For Instance, people are loyal to brands due to the differentiated outputs by automobile companies, and there is no need to worry about the VAT. In the advertising and promotional activities of companies such as Mercedes, Kia, Nissan and many other local automakers, the management is focusing on something new, which can satisfy customers. VAT does not seem influential on the buying behavior or buying decision if there is sustainability in the creativity and innovation, In the Dubai expo 20210, the intentions of the company are towards the deception of green initiatives. To derive the expected perception, automobile companies are looking to understand the difference between actual and perceived quality, and in the result, the impact of VAT can be sidelined.
In the UAE, customers are tech lover, and if the automobile companies enhance the visibility of competitive positioning, the companies can play with prices effectively. Thus, to emerge in this market, there is a need to think bigger instead of focusing on pricing due to the value added tax. There is a need to focus on new models or cars, with no predecessor, to accelerate the future mobility in an effective and lucrative manner. In designing and marketing, big automobile giants have to create some satisfaction measures, which can help to eliminate the impact of VAT in the competitive automobile market in the United Arab Emirates.
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