Find a recent article discussing an innovative way in which a corporation is helping the environment. Explain why the method is innovative and whether you believe the method will really help the environment or will only help the company promote its image as a good citizen. Use parts of this chapter to evaluate your answer.
In your report, you should:
- Summarize the article Explain and validate selection with examples
- Analyze and answer all the questions asked above
“What Nike’s Commitment to Sustainability Teaches Us about Innovation?”
Summary
The article is related to the company Nike who is not very shy about its ventures. The article highlights the ten-year investment of Nike in the innovative sustainability to reach FlyKnit. The innovative company ideas that it had launched to be more sustainable have been recognized by Fortune list of world-changing companies helping the environment. Flyknit is a new innovative technology which is refreshing in the world as well. The new trainers off the shelf examined to show the same upper as the previous ones. The secret behind this upper of the trainer is a design triumph which took months of beavers in the labs of Nike who at last was successful in devising a humbler shoe upper which is at the core a single thread. It means that the new shoe is more comfortable, has reduced the cost of production and is more sustainable and environmentally friendly. It also leads to less waste from production as well.
The company’s sustainability efforts include.
- The use of sustainable material for its apparel. The material has around 60% of environmental impact which is reduced by using recycled material.
- The company has also initiated scaling and prototyping sustainable manufacturing and sourcing models. The company is improving on making its global supply chain green, lean, equitable as well as empowered.
- It is also moving into digital services, e., sporting services which will enable the gyms and sports centers to collaborate with the company.
- It is also initiating and trying to drive market transformation (Polgar, 2018).
Analysis
By looking at it from the lens of innovation, it can be seen that the aim has been to create breakthroughs which will aid in improving the world and for the betterment of the athletes as well as for the betterment of the investors as well. The company has rewritten the old system of belief in which sustainability was taken as a cost or a price for goodwill. The company about a decade ago was the poster child for bad globalization. The old model has been sought around giving peanuts to the workers and pricing high. The charges of environmental shortcuts were then charged on Nike. It had led Nike to send in its troops and with continuous improvement in marshalling its suppliers in line.
Convincingly, the company has done everything to establish compliance in its supply chain with sustainability. The company does not believe in becoming less bad regarding sustainability and innovative ideas. The focus on ambition is translated in the strategy of Nike towards sustainability. The urgency seen in the scale of the corporate social responsibility programs which has increasingly taken things upward is witnessed in the Nike innovative sustainability efforts. The external factors of scarce natural resources and equal access to the economic opportunity are limited with the passage of time, and Nike realizes this.
The sustainability stands of the company have become the nexus of transformations. It has been the reason for the call of innovative sustainability efforts. Nike has admitted that on a systematic level its efforts are not enough to initiate any meaningful change. It insists on changing together as a system. Yet, when considered in the fierce rivalry in the apparel industry, leaves little hope. However, Nike is still trying its best.
It shows that the company has not been after putting up a good name but is following sustainability at its core. The clothing line and shoes generated has more waste than anyone realizes. However, the Nike stand on its waste reduction and sustainability is certainly innovative and encouraging. The company’s more than two-thirds part uses the Nike Grind which is the recycled polyester which cuts waste out of its manufacturing process. The engineers have reduced the waste by 60% as compared to the traditional shoes. These efforts show the true spirit of Nike innovative sustainability efforts (Doshi, 2018).
References
Doshi, S. (2018, June 26). Transform Your Company Into A Leading Sustainable Business. Retrieved from https://www.forbes.com/sites/yec/2018/06/26/transform-your-company-into-a-leading-sustainable-business/#49f563825da2
Polgar, D. R. (2018, April 17). What Nike’s Commitment to Sustainability Teaches Us About Innovation. Retrieved from https://www.delltechnologies.com/en-us/perspectives/what-nikes-commitment-to-sustainability-teaches-us-about-innovation/
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