Name Walt Disney’s subsidiaries (segments) are Walt Disney corporate strategy a related or unrelated diversification? Why?
Major segments of Walt Disney are parks and resorts, media networks, Walt Disney consumer products, Walt Disney Studios, and Disney Interactive. The corporate strategy of the company is to contain the growth in several business segments to enhance the visibility of the economic value of different products and services. Also, the company management intends to integrate with all tough points of customers in an effective and lucrative manner to streamline products and services. It is a fact that the company wants to increase its global presence through its corporate strategy. Interestingly, the company contains the related diversification, as in different markets, the management has expanded the business along with its existing segments. The related diversification process of the company also justifies the standardization process effectively. The quality and differentiation are two main factors, which are triggered by this unrelated diversification.
Name one or more tangible resource that Walt Disney shares throughout its business units How does it help Walt Disney as a whole (how does it create synergy)?
Parks and resorts and many other properties are several tangible resources of the company, which have been shared by the management. It is a fact that these parks and resorts have helped the company gain 29% of revenues and 19% of income. Interestingly, it has been revealed that the Disney management invests in these resources to streamline the revenue stream. These tangible resources are helping the company to increase the revenue streams and profitability in the different competitive market. The company has differentiated operations of these parks and resorts, which helps the company to target customers in different markets. For Instance, through the visibility of the different amusement parks and appropriate investment, the company has developed its property. These tangible resources are developed and streamlined due to the interventions of interior designers, engineers, lighting expert, writers, architects, and graphic designers. Thus, overall, these resources are helpful to the company.
Name one or more intangible resource that Walt Disney shares throughout its business units How does it help Walt Disney as a whole (how does it create synergy)?
The most prominent intangible resource of the company is the media network. This intangible resource has helped the company to gain 46% of revenues and 76% of income. Interestingly, the management of the company has depicted the growth of revenue streams due to this media network division. The affiliation with different cable networks is in the limelight. These media networks are helping the company to streamline different programs or content for target customers. So far, the Walt Disney has collaborated with key media partners to sustain its operational process. ESPN and ABC Entertainment groups are prominent media partners of this company. As far as the help through this intangible resource is concerned, the targeting and profitability have been maximized by this company. The most important thing for the firm management is to develop or affiliate with more media partners around the globe. It can help to increase the contribution of this particular intangible resource.
Name one or more organizational capability that Walt Disney shares throughout its business units How does it help Walt Disney as a whole (how does it create synergy)?
The most important and prominent capability of this company is the ability to increase and sustain the economic growth. It seems interesting to combine all resources of the company to enable the long-term growth effectively. The long-term economic growth is the capability, which is integrated with the business expansion and sustainable competitive advantage. For Instance, the human resource management process in the company is quite able to make different teams regarding different segments to gain the success in the different market. Overall, it enables the growth as the whole, which is beneficial for the company, especially in the competitive business environment. Interestingly, it creates the synergy, and all business stakeholders are looking to accelerate this capability to participate in the company’s success. Maintaining the strong economic growth is capabilities, which combines the efforts of all departments in Walt Disney.
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