Topic: Assume that the owner of a bike rental shop at a popular summer resort wants to create a mobile application to aid customers who want to book bikes via their mobile systems. You have been hired as a consultant to recommend the best strategy for creating such an application.
In an essay, describe some features you will include in this application to ensure a quality user experience. Make your recommendations specific to this application for this particular bike shop. In addition, propose either a thick-client or a thin-client application. Provide reasons to justify your choice.
INTRODUCTION
Developing a mobile app is not complicated. However, there is a need to depict a good strategy to initiate this process and justify the purpose. In the app development process, the main intention is to enhance the user experiences, which can help the business, grow in the competitive market. In the strategy recommendation, the strategic consultant must have to identify customer needs to gain the success.
THE CASE
Being a strategy consultant, I have to recommend a strategy to develop an app for the bike rental shop. Through this mobile application, customers will book bikes. It is a cost and time efficient app, to be developed by a bike rental shop.
The best strategy for creating this particular bike rental app is as under
BEST STRATEGY FOR CREATING BIKE RENTAL APP
The mobile app development has become a huge business for many organizations. As a consultant, I have come up with an effective strategy. My recommendation for the company developers is to intelligently structure this bike rental app to convert all visitors into buyers. Intelligently structuring the app can help the company identify the needs of customers. For Instance, the company has to identify services, which can be offered free to customers. Keeping actions of competitors in mind, it seems imperative to separate features in the app. Only advanced features, included in the app, will be chargeable to customers. Through structured well, the company can develop a flexible app, which enables the customization. The strategic purpose is to make app attractive, flexible, and customized to generate an immense customer base and consider the relevant data to make changes with the passage of time. In the end, the customer can book the best bike according to the need (Newgenapps.com).
FEATURES OF MOBILE APP
Features of the mobile bike rental app are unique and attractive for customers. The customer can use this app and find the nearest bike for booking. The app will contain different types of bikes along with visuals and simulations, and the customer can also observe the specification and capacity to decide on the ride. Another feature is locked code, as after booking the bike through this app, the user can have a lock code to confirm the booking. Interestingly, the customer can also have unlocked code if he wants to cancel the booking. The customer can also make payment after booking through credit or debit cards. The app is completely secure, as this app generates an automatic email, which contains the transaction detail. The feature of customer support is also helpful when using this app. The customer can ask questions, register complaints and track the status (Spacey)
PROPOSING THICK-CLIENT
I would like to propose a thick client application. The app will not need the hardware or software at the user end. The communication is possible without a central processing server. Through thick client application, users can enjoy more features, graphics, and choices.
JUSTIFICATION
The processing is to be done on the local user system, as it is not complicated. The biggest reason for using this thick client application is customization, which is good with perspectives of both, the rental shop and customers (Spacey).
CONCLUSION
In the end, it is to conclude that effective bike rental app can help the bike rental shop to develop its customer base and business for a long run. It enhances the visibility of customer traffic and sales. Through the consideration of all features and thick client, the bike shop can come up with the most attractive and swift app for users. Being a strategy consultant, I want the company to implement the proposed strategy to make the app successful and sustainable. However, the change is essential through integration with new app trends.
Work Cited
Newgenapps.com. “10 Steps: How to Develop a Successful Mobile Strategy for Business?” New Gen Apps. New Gen Apps, 30 June 2017. Web. 27 January 2018. https://www.newgenapps.com/blog/10-steps-how-to-develop-a-successful-mobile-strategy-for-business.
Spacey, John. “Thin Client vs. Thick Client.” Simplicable. Simplicable, 21 November 2016. Web. 27 January 2018. https://simplicable.com/new/thin-client-vs-thick-client.
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