What Role (If Any) Should social media Play in Recruiting?
Social media plays an important role in the recruiting process. Human resource management can use social media in the recruiting process as a mainstream channel. In two ways, HR management can use different social media channels. First, the company can use the social media channel as a marketing channel. The recruiter has a great opportunity to advertise the job on the channel. It can help to grab the immense range of applicants or candidates. Interestingly, the recruiter chooses the social media channels due to the user traffic and publicizes the job. Apart from publicizing the job on social media channels, the firm can also check or observe the candidate’s background. Instead of conducting expensive background checks, social media is an effective platform to do it more cheaply. The firm can check qualification, experience, and current organization. However, the legitimate concern is in the limelight. For instance, the firm may intend to avoid considering the qualified candidate after viewing the picture. Social media can be the cause of racial or facial discrimination (Segal, 2018).
However, in this modern business era, this concern seems rare because organizations are shifting their human resource process, especially recruiting, to reduce the cost. When navigating some advantages of social media screening or recruitment, it is easy to judge or observe the social media role. Social media has become an information source for the company. The firm can get several insights regarding the applicant which can be revealed by the applicant on the resume. Also, some ugly incidents may also be observed to contain the perception. It can be said that the firm may derive the suitability of the applicant and make a final call. It looks like a fast process, which is quite cheaper as compared to traditional screening methods. Sometimes, it is not reliable because the candidate may falsify the information (Global HR, 2015). Nevertheless, it depends on HR’s cognitive ability to perceive the information.
What is your opinion before researching the topic?
My opinion before researching the topic was not the same. I considered the social media channel as an ineffective recruiting platform. I believed the firm could not hire the pertinent employee for the particular job. Traditionally, organizations intend to hire corporate security officers to check employee backgrounds. I thought the company only publicizes the job by providing the link of the online job portals. I saw a few job postings by some organizations on Instagram and Twitter. However, I did not realize other intentions of the company. Before, researching the topic, it was not a reliable source for me (Headworth, 2016).
Research the topic of using social media during the hiring process. What are the pros and cons?
Social media has become an effective recruiting channel for organizations. Interestingly, different social media channels such as Google, Facebook, Instagram, Twitter, and LinkedIn can help employers or HR management to obtain the information that cannot be derived from the cover letter, resume, and an interview. It can be said that some hidden insights can be revealed to the company or HR management to make the pertinent decisions. With the perspective of people or candidates, they can find a job and company easily. The firm can save time and conduct the screening on the channel to shortlist candidates. The social media can make the best case for candidates due to falsification (Smith, 2013)
Did your opinion change after you researched the topic?
Yes, I changed my opinion after researching the topic. I believe social media is a better and a more modern channel for any firm to get information about candidates. It seems a swift and low-cost recruiting method. Successfully, the firm can shortlist people and make the final call. The company should not reveal the intent of investigating employee because it may go in favor of the candidates. The most important thing is to hire the best candidate.
References
Global HR. (2015, November 13). The Pros And Cons Of Social Media Screening. https://www.ghrr.com/the-pros-and-cons-of-social-media-screening/
Headworth, A. (2016, November 30). 4 Ways You Can Make Better Use of social media. https://www.tlnt.com/4-ways-you-can-make-better-use-of-social-media/
Segal, J. A. (2018, January 10). Legal Trends Social Media Use In Hiring: Assessing the Risks. https://www.shrm.org/hr-today/news/hr-magazine/pages/0914-social-media-hiring.aspx
Smith, J. (2013, April 16). How social media Can Help (Or Hurt) You In Your Job Search. https://www.forbes.com/sites/jacquelynsmith
/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/#54db82217ae2
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