Discuss The Place Utilities and Why They Are Important to Marketers.
A marketer usually intends to streamline products through altering the physical location. It is a place utility, and it is important for markets. An example of the place utility is a retail store or website. A marker has to target customers in a specific area according to their needs, and accordingly, make the product available to them. Marketers also increase the attractiveness of the product through the place utility. There are two options for the company, as it can sell products at the pace of manufacturing. On the other hand, the company can move these products to another place (Duttap, 2011).
The place utility is an effective process for marketers, as they can easily increase product convenience. In the competitive market, the issue of customer convenience is in the limelight. Thus, marketers target some specific areas and make products available in different stores. It seems the value created by markets can enhance the visibility of sales. The most important thing is to make the product accessible for customers when concluding the payment transaction. For Instance, some products are available in different boxes at retail stores. Some products are available online. Thus, these are targeted place utilities for markets (Ferrell & Hartline, 2007).
In the competitive market, it has been revealed that the place utility should be attractive. It is a fact that buyers can make buying decisions about navigating the place utility. The customer should be facilitated through the place utility, and it can make them assertive in the buying process. The role of marketers seems imperative, as they depict the customization of the place utility to retain the attractiveness of customers. Customers want products in their hand early, and through effective place utility, the purpose can be met effectively. Interestingly, the physical location also depends on the type of product and customers (Ferrell & Hartline, 2007).
References
Duttap, B. (2011). Sales and Distribution Management. I. K. International Pvt Ltd.
Ferrell, O. C., & Hartline, M. (2007). Marketing Strategy. Cengage Learning.
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