Mission Impossible: Measuring Social Media Return on Investment

Case Analysis: Mission Impossible: Measuring Social Media Return on Investment

Date: 10/21/18

To: Fabio Bonardi

From: XYZ

Subject: Measuring Social Media Return on Investment

Problem Statement

Harry Dresden who is a digital strategist at a company Online Advertiser; find out that there through social media marketing company can get the success; he analyzed that in the industry, there are companies that are revealed to get success as proprietary analytics and success metrics are the digital media companies who are getting the success. The Dresden digital strategist analyzed the significant problem of the company that the company needs to focus on the opportunities of social media marketing to position itself in the target markets as there could be social media ROI; value proposition in this way. Dresden on the public profile of competitors Wolf21, Syncapse; found that where measures are lacking in the company; the situations are annoying under the complex and metric-focused; as Syncapse system. It could also reduce the Facebook friends under situation-specific or focused on one practice.

Purpose/Objective

The purpose of the Dresden focus on the public Syncapse is based on creating the social media values for the social media return on investment; however, through a focus on the campaign management and community Management Company, Online Advertisers can get the success in the market. The objective of the Dresden was to effectively calculate social media ROI because it is concerned as the “magic formula.” It is analyzed by him that there could be a value proposition through social media management; however, social media management is similar to brand management. Therefore, the objective was taken to reach the customers through focused on the long-term value proposition through social media and then there was a focus on creating and sustaining loyalty in clients by Online Advertisers Social.

Alternative Solutions

Solution #1: Online Advertisers, Social can focus on social media Listening Tools through a strong creative team, which is energetic and creative for the Online Advertisers’ success as it is the growing and maturing industry.

Pros: Pros for creating a strong creative team is that creative marketing and design come out, and there can be better focus or the results of the social media investment. Through an energetic team, new ideas will come out, and there could be creativity-driven techniques.

Cons: The cons could also be there as a new team may not prove to be trustworthy for the company; there could be people in Online Advertisers Social who can misuse online information about the company.

Solution #2: Online Advertisers can focus on the Search engine optimization (SEO) technique, it is the SEO, which is a process of improving a website, can help Online Advertisers to increase search ranking and there could be a better organic traffic generation.

Pros: Online Advertisers can use it to get competitive advantages; as, the public profile competitors Wolf21, Syncapse are using social media tools to get the benefits.

Cons: The cons are that SEO will take a long time to help the Online Advertisers to get the ROI; because in the short term there will be substantial revenues.

Recommended Solution

Solution #1 is recommended to the Online Advertisers that company should focus on the social media Listening Tools as a social media strategy because it is a strategy that will help the Online Advertisers to listen to the public conversation and there could be consumer satisfaction. However, there could be a focus on Facebook or Twitter to understand the social media users better; a company in this way can get better and valuable consumer insights.

Action Steps

1. Hire professional social media managers so that they can measure and track the important behavior of consumers through effective listening tools.
2. Online Advertisers need to hire a stalking agency so that there could be the recruitment of diverse talent as managers need to respond to the customer service queries quickly.
3. Online Advertisers need to keep the end goal in mind so that there could be more credible as there is a need to hire the managers, who focus on the competitor’s actions on a daily basis.