First Post
While Google is now ranked second on Forbes list of most powerful Brand, this was not always the case. Yahoo was once one of the top technology companies in the world but they have fallen outside of Forbes top 100 brand ranking. This decline can be attributed to many different factors but the most pressing issues were their failure to acquire Google, not pursuing Facebook, lack of clear vision and a sting of poor leadership. Yahoo had the chance to purchase Google and Search for $1 billion in 2002, because search only generated 6% of their revenues they dragged their feet and lost the opportunity. Yahoo also made an offer to purchase Facebook for $1 billion dollars but again the executives didn’t follow up as later board members revealed that an offer of $1.1 billion would have been accepted. All of Yahoo’s mishaps started at the top. From the beginning, Yahoo as a whole lacked a clear vision regarding the overall purpose of the company. Yahoo’s ultimate demise was foreseen by some former employees.
On the other hand, Google, Inc. focuses on improving the ways people connect with information. It provides variety of services and tools for advertisers of all sizes, from simple text ads to display and mobile advertising and to publishers, whether small or large. The company primarily focuses on the areas which include search, advertising, operating systems, platforms, enterprises and hardware products. By focusing on establishing and improving the ways people connect with information, Google has become the 2nd most valuable brand per Forbes.
Second Post
As more and more customers shop online, retailers are competing to sway consumers to buy from their website instead of a competitor. A top brand is Amazon, and the declining brand is eBay. Amazon is the number one online retailer in this country. Amazon has numerous items that you can select from and their website is user-friendly. Customers typically take a closer look at what other people have to say about an item before checking out. And for Amazon, you can get an accurate evaluation of what to expect from that item based on customer reviews. Amazon was one of the online stores that offered overnight delivery at a reasonable price (Brown, 2018) and incorporated free two-day shipping on many amazon products to their prime member customers. On the other hand, eBay has been declining because their products are limited, and seller feedback is only limited to 80 characters or less (All you need to know, 2018). This shows that eBay clients cannot get many details to track consumers experience from the transaction. I believe market testing is the most important step in the product development process. Marketing testing helps to ensure that product and marketing strategy are sound, and it can also provide valuable information on consumers response, marketing channels, and distribution issues (Conducting Effective Test Marketing, 2007). Testing can be done in a small-scale group and one must be open to constructive criticism during the testing process. Business decisions should be tested before fully revealing it to your target audience.
First Post Reply
I agree with you that Google has become the second largest brand. The biggest reason behind the success of this organization is its clear vision. Due to a clear vision and remarkable improvement plan, this technology company expanded around the globe. I also agree with you that Yahoo had few chances to acquire Google and become the top technology giant in the competitive market. However, the organization lacked a clear or effective vision. The biggest reason behind the failure of Yahoo is its traditional approach towards the business. In contemporary business, the company has to evolve with the passage of time. The minimum business expansion, change process and acquisition reduced the growth of the company. These are key factors that led towards business failure. I appreciate your concerns and comparison between these two firms, as different insights can be derived (Aron, 2016).
Reference
Aron, M. (2016, May 22). Why Google beat Yahoo in the war for the internet. Retrieved from https://techcrunch.com/2016/05/22/why-google-beat-yahoo-in-the-war-for-the-internet/
Second Post Reply
I agree with you that Amazon has become the number one online Retail Company of the world. The company contains an immense range of different products for customers around the globe. The big reason for the success of this retail giant is the large product line and large customer base. I agree with you that eBay started well but declined by the time due to its poor business strategies and approaches. For instance, eBay contains a limited product line that covers the limited customer range. You are right that the management of this company failed to track the customer experience to develop the desired selling pace of its goods. A lack of market research hit the company. On the other hand, Amazon has gained success due to intense market research and pertinent response. It seems an effective comparison between these retail firms (Liang, 2018).
Reference
Liang, C. (2018, May 31). The Real Reason for Amazon’s Success. Retrieved from https://www.webanalyticsworld.net/2018/05/the-real-reason-for-Amazon-success.html
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