Research Manuscript Critique
Manuscript Reference
Rohm, A. J., Milne, G. R., & McDonald, M. A. (2006). A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry. Sports Marketing Quarterly, 15, 29-39.
Type of Study
Mixed-Method Type of Study: This paper uses a mixed method approach to segment the sports product market. Qualitative data are used for the segmentation of the national sports market (footwear, running) through the use of multivariate statistical analysis and qualitative analysis software.
Research Topic
The topic of the research is related to the segmentation of the sports product-market by using a mixed method approach through the use of participatory motivation data. The topic is emphasized on marketing communication and research in the sports industry. The segmentation of the market for sports products is the main aim of this study.
Purpose of Study
The objective of the study is to examine the myriad and complicated motivations of the consumers in fitness and sports participation. The research is destined to make the researchers and marketers better understand the underlying motivations of the sports consumers at the point of their participation.
Overreaching Research Question or Theory
The main research, theory of this study is based on this question that both sports marketers and sports researchers are facing a challenge on how to create a deeper understanding of the market and consumers to investigate and use this information (participation and motivation data) which can involve multi-variables and dimensions.
Specific Research Questions/Hypothesis/Philosophical Underpinnings
The specific study’s premise is given as the mindset of the consumer in the sports industry and fitness industry doing activities like running and looking into the rational or emotional motivations behind the actual product consumption. Marketers need to understand the behavior of the consumers and their underlying motivations and participation in the development of any meaningful as well as effective strategies for communication including advertising messages.
Manuscript Reference
Wallace, S., Clark, M., & White, J. (2011). ‘It’s on my iPhone’: attitudes to the use of mobile computing devices in medical education, a mixed-methods study. Medical education and training, 2 (4).
Type of Study
Mixed-Method Type of Study: Mixed method approach to better integrate the findings of qualitative and quantitative methods. Interviews are semi-structured and are conducted by the medical students, faculty, and residents to investigate the attitude of participants about the future and current usage of computing devices on mobile for their medical practice and education.
Research Topic
The topic of the research is related to the use of technological devices like iPhone, transforming the culture, communication, commerce, and education norms. It examined how medical students and teachers use mobile devices in practice and education and how they envision using these in the future.
Purpose of Study
The objective was to know about the footprint of technological computing devices like the iPhone on educational and communication norms. It has been done to assess how much extent technological devices can change the present and the future of the educational and communication norms.
Overreaching Research Question or Theory
The main research was intended to look if the technological use of aids in learning and patient care.
Specific Research Questions/Hypothesis/Philosophical Underpinnings
The philosophy behind this article is that the use of iPhone and Smartphone by students and faculty has opened new doors for learning and patient care. The medical students, teachers, and faculty were asked about their use of computing devices in their daily patient care and learning and to also predict their future uses.
Manuscript Reference
Guerra, N. G., Williams, K. R., & Sadek, S. (2011). Understanding Bullying and Victimization During Childhood and Adolescence: A Mixed Methods Study. Child Development, 82 (1), 295-310.
Type of Study
Mixed-Method Type of Study: Qualitative as well as a quantitative method of research has been used to examine the contextual and individual predictor of victimization and bullying, and these are different for different ages and genders.
Research Topic
The topic of the research relates to the prediction for victimization and bullying of individuals and its varying behavior regarding gender and age.
Purpose of Study
The purpose of the study was to evaluate the contextual as well as individual predictors for victimization and bullying and their variation by gender and age.
Overreaching Research Question or Theory
The research is designed around the motivations for bullying and victimization and its rational and contextual predictors shown regarding gender and age.
Specific Research Questions/Hypothesis/Philosophical Underpinnings
The study is conducted to gather qualitative as well as quantitative data for the examination of contextual and individual predictors for victimization and bullying and how these differ by gender and age. The findings showed the connection of bullying behavior with negative school climate, beliefs supporting bullying, low self-esteem, emergent sexuality and issues of social identity at the time of adolescence.
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