In-N-Out Burger: Building Them Better Case

Rich Snyder was 24 years old when his father passed away and he assumed leadership of In-N-Out. Was his young age and asset of liability for leadership of the company? After answering, take a position on this question: Does age really matter in entrepreneurship?

The case study IN-N-OUT BURGER is fast food Company and perfectly reflects the leadership style of Rich Snyder who has been leading the company with his entrepreneurial skills since the age of 24. After studying the case study and looking into the performance of Rich, he is found to be an asset for the leadership of the company. He used his leadership skills by sticking to the principles set by his father who founded the company and then revolutionized the way he motivated employees of the company. It shows that age does not matter in entrepreneurship as his father got success at an older age and he became successful in his 20s. However, one thing must be noted that decision-making should be done using principles and policies already set so that chances of failure can be as low as possible. This case study has presented an example of success in the shape of Rich Snyder’s success in leadership.

In an era of fusion cuisine and extreme fajitas, is In-N-Out’s strategy of offering only four simple food items still on track? How about the firm’s approach to employees? Does it give them an edge over the fast-food competition?

The strategy adopted by In-N-Out Burger is based on perfection and consistency, these characteristics guarantee success in fast food business. Its menu is very simple, high quality with consistent services for clients indicates that strategy is working. Moreover, the firm’s approach to employees to give them opportunities of training along with chances of career progress is helpful for the company in the short term and long term. Rich Snyder’s strategy to keep talented employees with the company is good. This unique strategy is necessary to stick to quality food and motivate employees to give the company a competitive advantage in fast food industry. In the industry where big fast-food companies have been struggling with market share and profits, IN-N-OUT BURGER is safe because it is not pursuing profit fiercely but dedicated to providing quality food for customers. Thus, the company is safe from direct competition from big competitors of the industry (Aaker).

Work Cited

Aaker, David. Four Strategies for Staying Relevant. 2012. 15 October 2017. <https://hbr.org/2012/05/four-strategies-for-staying-re>.

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