Digital influencers can shape consumer product acceptance and adoption. Discuss the process of making a purchase through a podcast, blog, or social media account based on the recommendation of a digital influencer. Are sponsored content, paid advertisements, unpaid advertisements, or product testimonials on blogsites credible information sources? Why or why not?
Marketing trends have been changed due to the emergence of the digital influencers. Comprehensive content and effective simulations have helped people create the perception of product or services and make buying decisions. On different social media channels, marketers are playing a role of the digital influencers. They are looking to position better in the minds of customers. There are some key success factors behind it (Lincoln, 2016).
On different social media platforms, sponsored content and paid advertisements are key sources for organizations to market products and services. These are credible sources of information, as customers can access data and enhance their knowledge through just one click. Unpaid advertisement and product testimonials are also in the limelight. User traffic on online media channels is increasing, and it seems the great opportunity for marketers to target the immense customer range (Pophal, 2016).
Moreover, several blog sites are credible sources of information, as digital influencers are looking to define the product or service comprehensively. Several websites are triggered by different blogs and advertisements, and through better navigation, customers can gain some valuable insights. In this contemporary business era, these contents have become the cheaper advertisement sources as compared to traditional ones. These credible sources enable the effective positioning, which enhances sales and ensures the business sustainability (Lincoln, 2016).
Now, it depends on the nature of the product or services to choose the pertinent digital channel. People are using different mobile phone devices and connecting to the digital world. Information seems secured on these digital channels. With the perspective of marketing and positioning, the information looks attractive and exclusive, as digital influences can make some changes according to new trends in the industry (Pophal, 2016).
These are key information sources because people can get up to date data and make decisions accordingly. Digital influencers are looking to shape the buying behavior of people, and it is going to work effectively.
References
Lincoln, J. E. (2016 ). Digital Influencer: A Guide to Achieving Influencer Status Online. CreateSpace Independent Publishing Platform.
Pophal, L. (2016 ). Best Practices In Influencer Marketing: Insights from Digital Marketing Experts. eBookIt.com.
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