Assess how strategic alliances can facilitate global strategic growth
Strategic alliances can facilitate global strategic growth. In the modern business era, companies are looking to contain several strategic alliances to share different things. The business management can find the global partner in the globalization process to work on the same objectives and goals. For enabling the growth in the competitive market, the company management can acquire some skills and technologies from other company. It ensures the sustainable growth. Also, the strategic growth can be depicted through shared resources and fixed costs. Even in the business expansion, the firm management can work with each other to streamline the best methods regarding the cost reduction. It enables the smooth operations at the end. The strategic alliance helps the company management in the globalization process regarding the enlargement of different distribution channels. The management can express the strategic growth if all placement strategies are well executed (Jakada, 2014).
Thus, Sharing or enlarging the distribution channel through strategic alliances can ensure the best placement of different projects and services for a long run. It seems strategic growth, as the business can grow in different regions, which are undone by competitors. The most important aspect is the image, which can be built or sustained in the international market. Strategic alliance helps the company to combine different resources and capabilities to come up with the image, which can help the company to create some competitive traits. Due to the high brand image, derived from the strategic alliance, the firm can grow to gain the competitive advantage. Furthermore, in this process, the firm management can sustain the growth process due to adequate knowledge about customers and market. Sharing information and making strategies is a good approach in the strategic alliance to enhance the visibility of strategic growth (Vaidya, 2011).
References
Jakada, B. A. (2014). Building Global Strategic Alliances and Coalitions for Foreign Investment Opportunities. International Journal of Global Business; Beverly Hills, 7(1), 77-94.
Vaidya, S. (2011). Understanding Strategic Alliances: An Integrated Framework. Journal of Management Policy and Practice; West Palm Beach, 12(6), 90-100. Retrieved from Journal of Management Policy and Practice; West Palm Beach.
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