How might quality management practices differ between a firm that might be characterized as market-driven and one that might be called marketing-driven?
There are several quality management practices that the management can depict to improve the quality of the product. Major quality management practices are showing commitments, tracking mistakes, training and developments, quality measures and establishing the quality circles. In the market-driven company, the management has always intended to focus on new market and customer trends along with the competing priorities to come up pertinent quality. In the market-driven company, the commitments can be shown to make rapid changes according to market conditions. Based on the market data, the company can organize different quality circles to let employees identify problems come up with the appropriate recommendations (Bailie, Larkins and Broughton 81).
On the other hand, the quality management practices are different in the marketing-driven firm, as marketing department may have more influences on different decisions such as product and production policy. As far as the quality practices are concerned, the management of the company can track the mistakes with the passage of time. For Instance, marketing department works with other departments of the company to point out what are the market conditions along with the standings of the company. It is a kind of error identification process to improve the quality and increase the market share. Furthermore, comparatively, in the training and development process, the marketing driven organization provides opportunities for marketing people to train employees to adopt modern skills. Ultimately, employees can understand the purpose of quality improvements due to this power, influences, and interventions of the marketing department. It seems a modern quality management practice, executed by many organizations. In the market-driven company, the quality measures are customer satisfaction due to the intended quality. Moderately, the quality measure of a marketing driven company is how the product quality is being depicted or addressed in the marketing process. Thus, the quality preferences or practices are different in both, market-driven and marketing driven companies (Bailie, Larkins and Broughton 126).
Work Cited
Bailie, Ross, Sarah Larkins and Edward Broughton. Continuous Quality Improvement – Advancing Understanding of Design, Application, Impact and Evaluation of CQI Approaches. Frontiers Media SA, 2017.
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