Research two companies, institutions, or agencies that hire people in a field that you might like to work in. Give the name of the company or entity and a profile of its major products or functions. Indicate the size of the organization in dollars and people and its geographic reach. Comment on the growth potential of the company based on its industry and strengths. Explain why you chose these two particular companies.
INTRODUCTION
Apple Inc and Samsung are two prominent companies, which are hiring marketing people to take an active part in the marketing process. Both companies have strong marketing teams, and through hiring an appropriate talent, they can position their products in the minds of the customers in an effective and lucrative manner. I have worked in marketing departments of different organizations, and I intend to use my marketing experience in these top technology giants. The marketing department of these organizations seems flexible, which provide several job opportunities for new job seekers. I am a job seeker, and I will like to apply for positions, the management has posted on websites.
MAJOR PRODUCTS AND FUNCTIONS
Apple Inc
The main products of Apple Inc are Macintosh, Home Pod, Mac OS, iOS, watches, Tvs, iLife, iWork, iPod, iPhone, iPad, Apple Watch, and Apple TV. The company functions in a creative and innovative technology environment to produce these high-quality technology products.
Samsung
The main products of Samsung Company are medical equipment, semiconductors, solid state drives, electronic components, DRAM, ships, telecommunications equipment, home appliance, Apparel, automotive, chemicals, and consumer electronics. The company has a big product portfolio, and marketing operations have been separated for each portfolio.
SIZE, PEOPLE & GEOGRAPHIC REACH
The size of the company can be measured by the revenue streams of the company. The Samsung electronics contain the revenue of $46.99 billion (62.05 trillion South Korean won) (Statista.com). The total number employees are 308,745, according to 2016 reports. The geographical reach of the company is big, as the company has started the manufacturing process in western, Middle Eastern, African, and Asian countries.
Size of Apple Inc in term of revenues is big. The revenue, according to 2017 reports, is US$229, 234 billion (Busynessbiz.com). 123,000 People or employees are working in this organization in different parts of the world. Apple Inc also has a prominent global reach. After the success in the US and European countries, the intention is to expand the global reach through entering into emerging markets such as China, India and many other developing countries.
GROWTH POTENTIAL OF THE COMPANY BASED ON ITS INDUSTRY AND STRENGTHS
Apple and Samsung contain the growth in competitive technology markets around the globe. Interestingly; every company is looking to become the technology leader in the industry. The biggest strengths of these companies are stronger financial position, good brand image, business expansion capabilities, and immense range of products for their customers. The growth of these companies is triggered by the expansion and integration of the market and customers. These companies are doing it remarkably for many years (Busynessbiz.com).
WHY I CHOOSE THESE ORGANIZATIONS?
These two organizations provide career and growth opportunities in the competitive work environment. It is the main reason for choosing these companies. Also, these are top technology giants in the global industry, and working with them is an honor for me. In short, I want to make my career, and I want to explore my skills under the leadership of these firms (Perez).
JOB DESCRIPTION
Product Marketing Manager, Apple Inc
Posted: Jan. 18, 2018
Product Marketing Manager has to work with advertisers to create and communicate the messages and benefits regarding the product. The candidate has to perform different activities to get the new products in the limelight. For Instance, he will work with the internal partners, development teams and product managers create product performance measures, design advertisements, and explore the new product features attractively (Jobs.apple.com).
Sr. Manager – Retail Marketing, Samsung
Posted: Jan 17, 2018
Sr. Manager Retail marketing is a new opening in Samsung Company, operating in Dubai. The job description is interesting, as the manager has to link the retail activities with different sales teams to meet the targets, goals, and objectives of the company in this particular market. The main intention of this manager is to place the Samsung products on the top shelves in different retail stores. Performance and product delivery reports are to be communicated directly to the head of operations or head of marketing department (Careers.eu.samsung.com).
CONCLUSION
These are two attractive jobs, and being a marketing expert, I want to get any of these job positions. In the competitive industry, I have to develop my skills to take an active part in these organizations, as it can help me to contribute to the success of companies.
Work Cited
Busynessbiz.com. “World’s Largest Tech Company: Apple Inc.” Busyness Biz. Busyness Biz, 26 November 2017. Web. 20 January 2018. https://busynessbiz.com/2017/11/worlds-largest-tech-company-apple-inc/. Careers.eu.samsung.com. Sr. Manager – Retail Marketing. 17 January 2018. https://careers.eu.samsung.com/careers/svc/app/viewSearchJob. 20 January 2018.
Jobs.apple.com. “Product Marketing Manager.” Apple.Com. Apple. Com, 18 January 2018. Web. 20 January 2018. https://jobs.apple.com/us/search?jobFunction=MKTPM#&t=0&sb=req_open_dt&so=1&j=MKTPM&lo=0*USA&pN=0&openJobId=56573826.
Perez, Sarah. “iOS and Samsung market share now tied in the US.” Tech Crunch. Tech Crunch, 13 October 2017. Web. 20 January 2018. https://techcrunch.com/2017/10/13/ios-and-samsung-market-share-now-tied-in-the-u-s/.
Statista.com.” Samsung Electronics’ revenue by the quarter from 2011 to 2017 (in trillion KRW / billion U.S. dollars).” Statista. Statista, 1 January 2018. Web. 20 January 2018. https://www.statista.com/statistics/298704/samsung-quarterly-revenue/.
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