Organization’s Major Competitors
CISCO is a multinational American technology company. It manufactures and sells networking and communication hardware along with other high-quality technology products for small and large organizations. Major competitors of this company are Juniper, Alcatel-Lucent, HP, Aruba, Arista, Huawei, Dell, Microsoft, and IBM. These companies contain an immense range of networking and business enterprise products for organizations.
Comparing the Company’s Performance
Comparatively, CISCO is producing limited products for customers. However, concerning the performance regarding growth and sustainability, it is well ahead of competitors, excluding IBM, Dell, and Microsoft. Also, revenue growth is also in the limelight. According to 2017 reports, revenue of the company is US$48. 005 billion, just behind a few of its major competitors.
SWOT Analysis
-
Strengths
The firm produces high quality and reliable products for customers. It has become the technology leader due to technological advancement. Moreover, the firm contains a strong financial position, which creates opportunities to expand the business. Revenue growth over time is the strength of the company. The demand for technology products is increasing in the technology market, and accordingly, it shapes the product segments (Moorhead, 2018).
-
Weakness
The limited product line as compared to its competitors is the biggest weakness. However, due to new product segments to meet the needs of customers, this weakness can be eliminated. The traditional supply chain process creates barriers in delivering the product on time to customers.
-
Opportunities
New product segments are to be shaped to meet the needs of customers. It seems a great opportunity to integrate with cloud computing, software development, and cloud security. It is a good time to convert customers and increase the market share (Moorhead, 2018).
-
Threats
The intense rivalry is a big threat to the company. It has been revealed that the competitors are coming up with a systematic development of new technology products. A volatile market reflects the inconsistent sales of new and existing products of the company. It looks the threat to the company, and some thoughtful considerations are needed.
Core Capabilities and Unique Challenges
The core capability of the company is the consistent development of routing and switching technology. This company is looking to build a strong architecture for business transformation. The internal workforce streamlines creativity in an innovative culture, and it is also a core capability. The major challenge that the company is facing is the product imitation. New arrivals in different markets are imitating, and it is quite tough to enable product sustainability (Greene, 2018).
Managing Change
CISCO Company is managing the change effectively. The management identifies the need for the change and sets the clear vision to communicate it to all key stakeholders. It creates an urgency regarding the change. With an effective communication strategy and training of employees, the firm is finding a way to integrate with some new trends in the competitive technology market. It starts with need identification and ends with the evaluation of key outputs.
Change Agent: The Evidence
CISCO has become the change agent. The management of the company always promotes and enables the change process in different business sections. For Instance, trends in cloud computing are visible in the technology market. Accordingly, the firm has developed an Encryption Appliance and Cisco Iron Port to integrate effectively. It streamlines information or data and enables something new in the internal and external business environment (Greene, 2018).
CISCO has a good brand image. However, it needs some evolvements with time in the competitive landscape. It is a better time to evaluate its priorities and justify the role of the change agent to sustain the business for the long run.
References
Greene, J. (2018, August 15). Cisco Extends Growth Streak on Strong Software Sales. Retrieved from https://www.wsj.com/articles/cisco-extends-growth-streak-on-strong-software-sales-1534377123
Moorhead, P. (2018, August 8). Cisco’s ‘People Deal’ Exemplifies Its Cutting Edge Commitment To Employees. Retrieved from https://www.forbes.com/sites/patrickmoorhead/2018/08/08/ciscos-people-deal-exemplifies-its-cutting-edge-commitment-to-employees/#7e76dcbc7ff7
+447462439809