Case Memo-Reed Supermarkets: A New Wave of Competitors

Key Issue/Issues

Reed supermarket is operating in Columbus and expecting the high growth with operational efficiency. However, in this competitive market, the company is facing first and second-generation competition. Thus, gaining the competitive position in the market has emerged as a key issue, and obviously, growth and efficiency are two important factors to enable the success and competitive advantage.

Recommendations

Reed supermarket needs to emphasize on quality and services in this market, which is also to be demonstrated in the advertisements and promotional activities to boost the attraction and regain the growth. The growth process in a Columbus retail market is the purpose. For Instance, the intention should be towards the competitive advantage
The company should consider the store expansion in the market along with a reasonable product portfolio. Operating with low-profit margins and high product line can enable the big return to the company
I would like to recommend the customer analytic in this market to shape the operations for better customer engagement and integration, as far as the expansion of other retail chains in the market is concerned.

Rationales

When the company focuses on quality and services, it enhances better positioning, which makes customer responsiveness, and ultimately, leads the company towards the growth and sustainable competitive advantage
In Columbus market, the store expansion is triggered by the operational efficiency and differentiation. New products in new stores will help the company to contain a strong position in the emerging second-generation competition.
Instead of focusing on pricing, the company can identify new customer needs through customer analytics. Obviously, when the company comes up with something, which has never been experienced, the competitive advantage can be gained. It can also help the company to transform the operational process in term of technology and services, which a is also integrated with the competitive advantage, growth, and profitability.

Regard