A Thoughtful Response to the Post

Management Information System

POST What I found most interesting from the Host Hardening chapter were the four types of fixes used to address program “vulnerabilities”. These vulnerabilities represent security weaknesses opening programs to attacks and often found by vulnerability finders. It was...

Sourcing Products in a Global Marketplace

Marketing

Case 25 Kroger and Fred Meyer: Sourcing Products in a Global Marketplace QUESTION 1: What factors would you list that need to be evaluated in making decision to source products overseas? Make a list of pros and cons and explain what the pressures are that impel...

Branding & Marketing Communication-Apple Inc.

Marketing

Any business wants to succeed and be valued by having more customers. For achieving spectacular results, business needs a plan. Integrated marketing communication is the process of planning the brand strategy and marketing of the company in a way that it is relevant...

Advertising and Promotion

Marketing

Advertising & Promotion Key Outcomes of the Research Mobile advertising was irritating to consumers because of frequent ads without any effective digital offering.  However, mobile advertising became the key marketing communication tool in different regions to...

Volkswagen Ethical Issue Relevant to Business

Management

Facts of Volkswagen Case Volkswagen is one of the companies which faced an internal scandal of ethics in 2014 due to which the integrity of business was dented deeply. The facts of the case revealed that Dan Carder was conducting different emission tests on cars of...