Introduction Every brand needs an effective strategy in the competitive market to gain and sustain success. In this contemporary business era, effective branding can enable better positioning. The study revolves around strategic brand management along with several key...
Does China’s engagement make a difference to African development? 1. Introduction Lately, China’s presence has been increasingly growing on the continent of Africa. It has already invested in more than 49 African countries and has become one of the major African...
Customer Orientation of Firms: What Does This Mean, Why Does It Matter, And How Does It Affect Firm Performance? Customer orientation is one of the key factors which the company uses for its relationship with the market. As one of the important parts of the customer...
Part 1 1-What are the core competencies of Mountain Hazelnuts? Which are the ones that are sustainable for long-term competitiveness? There are different core competencies of Mountain Hazelnuts based on which success has achieved. Some of these competencies are given...
21st Century Leadership: Issues of Gender in the Male-Dominated Chef Industry. An Analysis on How Theory Informs Practice to Develop Solutions. Gender is a prevailing topic today, of which leaders must address the associated challenges. The Pipeline theory suggests...
