Advertising and Promotion

Advertising & Promotion

Key Outcomes of the Research

Mobile advertising was irritating to consumers because of frequent ads without any effective digital offering.  However, mobile advertising became the key marketing communication tool in different regions to enhance attraction and positioning. Also, institutional trust was the important determinant of consumer’s consent.  It was the main difference between German and American students. German students were not aware of mobile marketing, as their perceptions were not according to expectations

Comparing and contrasting services offered by agencies

Strawberry Frog has offered the services of creative and content excellent service.  This offering seems purposeful because the firm wants to contain an element of entertainment in mobile communication (Okazaki & Barwise, 2011, p. 64). Creativity in content made the communication attractive and appealing. Exile on 7^th has offered brand marketing on different social media channels. Internet and mobile marketing is the door for the future generation mobile advertising (Okazaki & Barwise, 2011, p. 69).  Comparatively strawberry frog is offering relevant services, as people are moving towards mobile phones.

Compare and contrast TV and radio as advertising media

TV and Radio as advertising media are two different channels. For Instance, on TV, advertisers can come up with a remarkable depiction of products and services. Creative depiction makes the brand more appealing and entertaining to customers. On the other hand, on the radio, the firm may have fewer options regarding creativity.  Sound changes and frequent tone can be irritating for customers. Thus, TV is a better advertising channel for marketers (Okazaki & Barwise, 2011, p. 62).

Comparing and Contrasting the value of Newspapers and Magazines

Different factors trigger the current cultural marketing environment. The value of the magazine is in the limelight because the advertiser can depict the culture of the region. The comprehensive content of the product can carry several cultural elements. Comparatively, the newspaper as advertising media looks traditional. However, legal complications may emerge when depicting something about this medium (Klein, 2017).

Chief Challenges Confronting Mobile Advertising

Attracting consumers through mobile advertising is a key challenge (Verkasalo, 2015). It is a chief challenge because people may have different things on different social media channels to entertain them. Also, the design of mobile advertising is also a key challenge, and the firm has to take it quite different and creative at any cost.

References

Klein, D. (2017, November 3). The Benefits of Newspaper Advertising vs. Magazine Advertising.  https://www.macromark.com/blog/the-benefits-of-newspaper-advertising-vs-magazine-advertising

Okazaki, S., & Barwise, P. (2011). Has the time finally come for the medium of future? Research on mobile advertisng. Journal of Advertising Research, 51(1), 59-71.

Verkasalo, H. (2015, April 15). Mobile-Driven Digital Evolution – Opportunities and Challenges for Digital Advertising.  https://www.vertoanalytics.com/mobile-driven-digital-evolution-opportunities-and-challenges-for-digital-advertising/