In recent years Google has expanded from an Internet search engine to a company that operates across a broad range of Internet services, including email, photo management, satellite maps, digital book libraries, blogger services, and telephony.
To what extent has Google’s strategy focused on its resources and capabilities rather than specific customer needs?
What are Google’s principal resources and capabilities?
Solution
Introduction
Google Inc has expanded its business. From search engine to different services for customers, the company depended on its resources and capabilities. The intention of the company is to strengthen its resources and capabilities to contain the service diversity in the competitive market. Instead of focusing on customer’s needs, developing resources and capabilities has become the main priority of the management.
To what extent has Google’s strategy focused on its resources and capabilities rather than specific customer needs?
Google’s generic strategy is differentiation. Interestingly, Google develops its devices for everyone around the globe. Differentiation strategy helps the company to utilize its current resources and develop some capabilities to justify the differentiation strategy. The company wants to make the difference through unique services for customers. The differentiation strategy has helped this company get the competitive benefit in the competitive market. If Google presents the differentiated services, it meets the needs of customers. The differentiation enables the firm to attain the competitive advantage. Customers want unique services, and Google Company is quite up to it. Furthermore, the differentiation strategy supports the innovation in this company, and ultimately, it helps to integrate with customer needs. Specific customer need is the second priority of this company. Through differentiation, the company can experience a good customer response. The differentiation strategy is the input of Google Company to reach the needs of customers. Thus, maximizing resources and capabilities is the best approach that supports Google’s captivity to a examine customers need and implement related strategies in an effective and lucrative manner. Through this generic strategy, Google’s resources and capabilities have evolved with the time, and it has helped to make the difference (Jaruzelski and Mainardi).
What are Google’s principal resources and capabilities?
Google Inc has different resources and capabilities that support business operations. For Instance, the human resource function is a big resource for the company, as it builds the strong human forces in the company. In all divisions of the business, the human force is a key resource to implement strategies and meet needs of customers. Also, due to remarkable financial condition, the company enables the technological advancements and improvements. Different teams of highly innovative individuals are in the limelight in Google Inc. Moreover, the Android Smartphone market share is increasing. It is also a prominent tangible resource of the company. This market share is expected to increase in future. The technology and inventory of contents are also some principal resources of the company (Matthews).
The big capability of this organization is the innovation. Due to different innovative teams, the company is quite capable of developing differentiated services. In the spirited market, innovation has made this firm quite different. Email, photo management, satellite maps, digital book libraries, blogger services, and telephony are innovative services, which streamline this particular capability. Sales and marketing is another capability of the company. Google management is capable of effective positioning through modern media channels. It streamlines services for customers through unique marketing techniques online. Another principal capability of the company is the brand image. This firm has sustained its brand image, which created the good perception in the market as well (Jaruzelski and Mainardi).
Conclusion
In the end, it is to conclude that Google Inc has streamlined its principal resources and capabilities to justify the differentiation process. Google has developed a unique way to meet the needs of customers. These resources and capabilities can be changed to integrate with the modern business trends. It seems the evolvement of Google Inc that is essential to sustain its strong market position. Focusing on the strategy instead of customer needs is a valuable consideration that can help to rationalize the resources and capabilities.
Work Cited
Jaruzelski, Barry and Cesare R. Mainardi. “The World’s 10 Most Innovative Companies, And How They Do It.” Forbes. Fotbes, 4 April 2011. Web. 4 May 2018. https://www.forbes.com/2011/04/04/10-top-innovative-companies-apple-google-leadership-managing-how.html#722d780a6016.
Matthews, Jason. “What are Google’s Competitive Advantages?” Turbo Future. Turbo Future, 29 April 2016. Web. 4 May 2018. https://turbofuture.com/internet/What-are-Googles-Competative-Advantages.
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