What type of strategy does Starbucks have?
Starbucks, a prominent coffee chain, has depicted a business level strategy to contain the business consistency and growth. The business level strategy of Starbucks is differentiation. The company aims to come up with some coffee products, which are different regarding both, quality and pricing. It has been revealed that the company wants to produce some unique products to enhance the visibility of customer experience. For Instance, the management intends to depict the Starbucks as a third place, away from both, office and home. It increases the customer experience, and the company takes the benefit.
What sets it apart from its rivals?
Different things set it apart from rivals. For Instance, in the competitive market, this company has shown its concentration on the corporate social responsibility. Along with high-quality products for customers, the management of the company always takes part in the community development. Green business practices have made this company different from other rivals, and it is quite visible in the competitive market. The company presents its products more than a brand, which is a prominent factor in this context. Also, the high quality of products, which is a crucial part of the differentiation process, has also made the company different from its competitors.
What is there about the company’s strategy that can lead to a sustainable advantage?
The sustainable competitive advantage has been enhanced by the management of the company through differentiation. Obviously, the company is looking to increase the customer buying experience. Remarkably, through differentiation, it has been observed that customers perceive products differently. They contain the positive perception about products of the company, which makes them loyal and satisfied. Thus, it is the main factor regarding the sustainable competitive advantage. The process has been differentiated through green business practices, which also leads towards the sustainable competitive advantage. Through differentiation, the difference has been made, and it is going to be sustained for a long run.
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