Social media is the use of information technology to support the sharing of content among networks of users. It is dynamic by its very nature, and so social media’s effects on business processes will also be dynamic.
In an essay, describe how a company can make use of social media to advance its organizational strategy. Support your claims with examples.
Solution
Social media has gained quite a limelight within a few years after establishing. It is, in general, a medium for socializing. The introduction of this medium for socializing has still caught the world in shock. The transformation of the communication process specifically in the generation Y is utterly shocking. Social media has now become a necessity. It is no longer a preference. It has crept from our bedrooms to the boardrooms and conferences transforming the whole process of selling and buying. Even though the social media is new in the global corporate world, the effectiveness of it for the advancement of the company’s strategic goals is very much relevant (Wehbe).
Several organizations are struggling to get the presence in the web world and competing to have a better interface with its customers using these social platforms. In organizations, social media is used primarily for simple marketing and awareness programs. It is used at the most basic level for providing information about one’s products and services. However, there are now advanced levels of public communication and interactions with the stakeholders. Social Media is used by companies to increase customer collaboration and interaction with their stakeholders (Oyza and Agwu). The businesses that do social media marketing effectively are witnessed of reaping benefits more than those without it (Wehbe).
For achieving good results, a company can incorporate social media by first assessing the audience. The company should first evaluate the need for using social media as a tool. After assessing this need, one would come to the objectives which a company needs to achieve through social media. It can be making potentials aware of the products and services of the company, or attracting them to the company or building good will. The second step would be to learn about the wants, needs, and challenges of the audience. As per the objective of the company; loyalty, awareness or sales, the company can engage the customers and potentials through periodic content posting, promotional campaigns, etc. The next step is to monitor the reaction of the customers or viewers and responds accordingly (Oyza and Agwu). By following these strategies, a company can utilize social media as a tool to advance its strategic goals.
Work Cited
Oyza, Icha and Edwin M. Agwu. “Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management.” Journal of Internet Banking and Commerce. Journal of Internet Banking and Commerce, 30 November 2015. Web. 24 February 2018. http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382.
Wehbe, Shada. “7 Reasons Why Businesses Should Adopt a Social Media Strategy.” Potential. Potential, 31 March 2017. Web. 24 February 2018. https://www.potential.com/articles/7-reasons-for-having-a-social-media-strategy/.
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