Oxfam Australia
Recommendation to Enhance Marketing Efforts
Oxfam’s Australian operation is in the limelight due to its community services. However, the marketing efforts of the company are not up to the mark. In Australia, the firm is using traditional media channels to position better in the mind of the target audience. Now, it is the best time to consider modern media channels and reach the target audience. For Instance, Oxfam must have to integrate with different social media channels. Designing ads on different social media channels such as Facebook, Twitter, and many others are a good approach for this non-profit giant to interact with donors and streamline its operations to help communities. In Australia, there are many active donors. However, the big recommendation for the management of the company is to come up with a clear message. For Instance, the company is looking to tackle poverty around the globe.
However, it is to be the value proposition for the company. This value proposition must be communicated to the target audience by clearly stating the message or intention. It can help to improve the positioning process in the competitive non-profit industry. It has been revealed that there are many non-profit organizations, which are streamlining their mission, vision, values, and contributions on the internet. They improved or evolved with the time. Now, it is the time for this firm to improve its marketing efforts through search engine optimization. Taking the search engine optimization should be considered seriously to be prominent on Web Pages and search engines. The Oxfam must have to work with SEO experts to be on top in Australia.
Another recommendation that the company must utilize is establishing and sustaining the media relations. In this contemporary business era, Oxfam can streamline the relations with media personalities to create the hype and make the reputation. It is an effective marketing recommendation that can power up the brand strategy of the company on different Australian media platforms. The marketing process of Oxfam should be triggered by the fundraising. For Instance, Oxfam can conduct several fundraising activities in different Australian regions. In these fundraising activities, it is important to use different marketing traits. Fundraising can be used as a marketing tool now. In the fundraising process, the management can tell the target audience that the poverty in the wealthiest nation is unjustifiable and undesirable. In Australia, the use of emotional intelligence in marketing efforts can be a sharp trait to grab the attention of people.
Another key recommendation of this non-profit organization in Australia is different. It is a key marketing strategy that is widely used in the corporate sector. Interestingly, non-profit organizations in Australia are using this marketing tool to get the attention to top donors. Oxfam should differentiate through fundraising techniques, adapting some new emotional intelligence trends. The marketing process needs cultural integration, which is to be depicted in many traditional and social media channels. When forming the marketing strategy, related factors must be consolidated to deliver effective marketing communication.
In this modern business era, it is necessary for the management of the non-profit company to shape the market process to create the impact. The impact of marketing process should be on internal and external stakeholders. Volunteers in the company must embrace the responsibility in Australia to increase the work of mouth. On the other hand, the firm has to create the urgency on different media channels. Working with other firms, which are willing to create the impact on the community, is a better approach to combine the marketing efforts and share different platforms to get the attention of donors.
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