Advertising
Lemonade product is to be advertised through integrating traditional and modern advertisement channels. For Instance, television is the best channel to streamline this product and target an immense range of customers. On the other hand, social media channels are also pertinent to position better in the minds of customers effectively. Celebrity endorsement is a key trait for this company to grab the attention of target customers (Garcia, 2014).
Public Relations
Innovative campaigns and buzz marketing are two different traits that can be used to create awareness regarding the product. For Instance, the company can tell people about chemical-free lemonade. It can make moral choices of customers’ visibility and drive sales in the competitive market. People in the food market are becoming healthier conscious, and it is in the best interest of the bank to make effective decisions accordingly (Midgley, 2014).
Traditional Digital Marketing
The company can use print ads and newspapers, as these are some key traditional marketing traits. However, as far as the lemonade product is concerned, digital marketing is suitable. Integrated social media planning, websites and YouTube videos are different channels to hit modern trends of marketing. It provides options for this company to make different customer segments and target them effectively (Midgley, 2014). The management of the company can easily measure results, and it can also provide information to the bank to make decisions.
Direct Marketing
Pucker Lemonade company can enhance the direct marketing process. Selling directly to the customer is important due to customer consciousness. Telecommunication and email are two methods that can be adopted by the company. The bank is aware of different direct marketing techniques as well. It seems better to approach customers through direct marketing channels, as it can drive the customized sales and marketing process. It can also create a favorable situation for the bank because the chance of an increase in the sales process is obvious (Garcia, 2014).
References
Garcia, R. (2014). Creating and Marketing New Products and Services. CRC Press.
Midgley, D. F. (2014). Innovation and New Product Marketing (RLE Marketing). Routledge.
+447462439809