Introduction
Apple Inc has gained and sustained business success in the competitive market. Due to effective strategies, the company has gained a competitive advantage. The strategic analysis, communication planning, and ethical considerations of the company are some key factors or elements which can help to conduct the comparison. The comparison of Apple Inc with Rhino seems interesting, as there are some differences regarding strategies and executions. The most important thing for a firm is to capitalize on its strengths and opportunities to reduce the impact of different threats and weaknesses. It can enable business sustainability as well (Bajarin, 2012).
Impact of the Apples’s mission, vision, and primary stakeholders
The vision of the company is to make great products along with great innovation and prominent control and ownership of the prime technology in the competitive technology market. The mission statement of the company is to make the best personal computers, mobiles, and operating systems. The reinvention of I phone and revolutionary I phone is a great example of it. The primary stakeholders are customers, employees, investors, and shareholders. The vision, mission, and stakeholders are triggered by innovation and differentiation, which creates a positive impact on the business (Kovach, 2017).
SWOT analysis of Apple
Strengths: Apple gains a reputation for its high brand name and image through its ability to produce innovative products which possess not only an outstanding design but also are of high quality. Strong financial condition and innovation capability are strengths
Weakness: The greatest weakness of Apple Inc is witnessed in their dependency on new product launches to stay at the top of its competitors. Lack of advertisements are another weakness.
Opportunities: Growth in innovation is a great opportunity. Apple Car can be the next move of the company. Business expansion in Asian countries can also justify the growth and success
Threats: Other companies are penetrating the market, and it seems a huge threat. Companies are using penetration pricing strategies to convert customers, and it is also a huge threat to the company (Ovide, 2018).
Capitalizing on these strengths and opportunities, and minimizing its weaknesses and threats
The brand image is a prominent strength, which can be capitalized. For Instance, the brand image can increase sales revenues. Accordingly, investments in advertising and existing product development can be justified. Due to business expansion, the firm can emerge in developing countries to target an immense range of customers. Business growth can be enhanced by offering low prices, as it can also minimize the threat of market penetration of competitors.
Various levels and types of strategies to maximize competitive advantage for Apple
Apple Inc has enhanced the visibility of different strategic alliances. The purpose was to increase the market share and sales process to create an impact on profitability. Through the best combination of innovation, creativity, and differentiation, the sustainable competitive advantage has been gained. Furthermore, the company has retained forward integration as a key strategy. This strategy has helped the company to contain effective distribution channels to reach customers in different regions. It also leads towards competitive advantage and profitability as well (Umoh, 2017).
Communications plan to make strategies
The communication plan to make different strategies and communicate to all key stakeholders is in the limelight in Apple Inc. The appropriate communication plan of the company is to provide a continuous communication plan to employees. To make different strategies Apple Inc wants to create a change urgency. The company determines what is to be changed along with the utilization of different technologies to portray communication and streamline some ideas.
Ethical Consideration and bottom line
The ethical consideration of the company is quite visible in the internal business process. Relative to the bottom line of the company, the management has streamlined the fair labor activities in different countries. Standard working conditions, flexible job tenure, and integration with the business regulations have created the best impact on employees in different departments. The creativity and innovation at the bottom line are triggered by business or corporate ethics.
Comparing with Rhino
Regarding the business strategies, Rhino Company is quite different from Apple Inc. This company depends on business diversification instead of focusing on the product development process. On the other hand, the rhino company is depending on disposable waste techniques. Thus, the focus is on customers instead of employees as far as ethical business is concerned. Rhino is focused on business expansion, and Apple Inc is focused on product development to gain and sustain success (Kovach, 2017).
Conclusion
In the end, it is to conclude that Apple Inc is triggered by some differentiated business strategies. In the competitive technology market, the company is still making the difference. From internal business process to the external environment, this firm has evolved with the passage of time regarding strategies and executions.
References
Bajarin, T. (2012, May 7). 6 Reasons Apple Is So Successful. Retrieved from http://techland.time.com/2012/05/07/six-reasons-why-apple-is-successful/
Kovach, S. (2017, September 12). Apple is nearly a trillion-dollar company — here’s how it boosted its value by more than 50% with a great 2017. Retrieved from http://www.businessinsider.com/new-products-have-helped-apple-have-a-great-2017-2017-11
Ovide, S. (2018, February 20). How Does Apple Define Success? Anyway, It Wants. Retrieved from https://www.bloomberg.com/gadfly/articles/2018-02-20/how-does-apple-define-its-success-any-way-it-wants
Umoh, R. (2017, July 13). The No. 1 reason Apple has been so successful can be traced to Steve Jobs. Retrieved from https://www.cnbc.com/2017/07/13/the-no-1-reason-apple-has-been-so-successful-can-be-traced-to-steve-jobs.html
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